Style Guide
Voice and tone guidelines
Words we like: friendly, easy to use, informative, instructive, clear, truthful, impartial, honest
Words we don´t like: (contrasting values that help illustrate the recommended tone and voice qualities)
Words we like: friendly, easy to use, informative, instructive, clear, truthful, impartial, honest
Words we don´t like: (contrasting values that help illustrate the recommended tone and voice qualities)
- Animosity versus respect
- Cleverness versus clarity
- Complex versus simple
- Jargon-filled versus plain language
- Disorganized vs organized
- One-sided vs multiple perspectives
- Fiction vs facts
Key messages
Primary message (the single most important thing you want users to learn)
This site:
Primary message (the single most important thing you want users to learn)
- The flag incidents that took place on January 1964 signaled the beginning of the end of the United States´ presence in Panama.
This site:
- Hosts a "one-stop shop" of reliable historical resources of the January 1964 events in Panama
- Showcases the personal stories and photographs of Panamanians and Zonians who lived through the January 1964 events.
- Provides up-to-date information regarding the City Museum´s January 1964 physical exhibits to visit and and participate in its public programs.
- Allows you to donate and fund this website so it can continue fulfilling its valuable mission for years to come.
Style reference
- Content will be referenced using APA style. All references will be automatically generated for the user to copy/paste and give due credit accordingly.